Gorilla Jobs Logo
Gorilla Jobs Blog Anti Scalping Laws and Taylor Swift Fans Lawsuits People At A Concert Raising Hands

Anti-Scalping Laws and Taylor Swift Fans Lawsuits: A Closer Look

July 5, 2023 0 Comments

The music industry has been grappling with the issue of ticket scalping for years, and recent events have brought the topic back into the spotlight.

In particular, fans of Taylor Swift have been at the forefront of the fight against ticket scalping, with lawsuits being filed against ticketing companies.

We wanted to highlight the details of these lawsuits and the broader discussion around the need for anti-scalping laws.

The Situation in the United States

In the United States, Taylor Swift fans have taken legal action against Ticketmaster and Live Nation, following what they describe as a “ticketing debacle” for Swift’s “Eras Tour”. The fans allege that the ticketing company violated federal antitrust laws and unfair competition laws, and misled consumers during the sale of tickets for Swift’s tour. The lawsuit claims that Ticketmaster allowed an unprecedented amount of traffic on their website during the presale, including unverified users and bots, which prevented genuine fans from purchasing tickets.

The lawsuit also alleges that Ticketmaster intentionally provided codes when it could not satisfy ticket demand, an issue that Swift herself addressed following the ticketing chaos. In addition to these allegations, the plaintiffs are pushing for answers regarding high service fees and the amount of money Live Nation has invested towards improving technology to kick out bots and withstand high fan volume without slowing down or crashing Ticketmaster’s system.

Swifties Take to the Streets

In response to the lawsuit, some Swift fans took to the streets outside the U.S. District Court in Downtown Los Angeles during the suit’s first hearing. They even held a small protest to air out their frustrations over a ticketing system they say is stacked against fans.

Gorilla Jobs Blog Anti Scalping Laws and Taylor Swift Fans Lawsuits People At A Concert With Fireworks
Photo by Wendy Wei on Pexels

The Situation in Australia

Meanwhile, in Australia, calls for national anti-scalping laws have been reignited following the resale of tickets for Taylor Swift’s Australian tour at inflated prices. The issue has sparked a debate about the need for stricter regulation of ticket resales, with some arguing that current laws are not sufficient to protect consumers from scalping.

In response to the outcry, the Australian Competition and Consumer Commission (ACCC) has stated that it is closely monitoring the situation and will take action if it finds evidence of misleading or deceptive conduct. However, the ACCC also noted that it is ultimately up to the government to decide whether further regulation of ticket resales is necessary. And in Victoria in particular, Taylor Swift’s concert has been given ‘Major Event Status’ to try to combat scalping.

The Need for Anti-Scalping Laws

The recent events surrounding the sale of Taylor Swift concert tickets have highlighted the need for anti-scalping laws. Such laws could help to protect consumers from inflated ticket prices and ensure that tickets are sold in a fair and transparent manner. They could also help to prevent situations where genuine fans are unable to purchase tickets due to the actions of scalpers and bots.

However, the implementation of anti-scalping laws is a complex issue that requires careful consideration. For instance, it is important to ensure that any new laws do not inadvertently harm consumers or stifle competition. Furthermore, the effectiveness of such laws would largely depend on their enforcement, which could pose challenges in terms of resources and jurisdiction.

The Fallout and Industry Response

The fallout from the Swift-ticketing fiasco has put ticketing issues more squarely in the conversation in the industry. Some artists are looking for more solutions to keep fans from getting gouged. For instance, Zach Bryan rolled out non-transferrable tickets to stop customers from getting charged more from scalpers on the secondary market. The Cure did the same and also rejected the use of dynamic pricing to stop price surges on the primary market.

And so, the ongoing debate about anti-scalping laws and the recent lawsuits filed by Taylor Swift fans highlight the need for changes in the ticketing industry. As fans continue to voice their frustrations and artists seek solutions, it remains to be seen what steps will be taken to address these issues and ensure a fair and equitable ticketing process for all.

While the implementation of anti-scalping laws could be part of the solution, it is clear that a multi-faceted approach that includes better regulation, improved technology, and consumer education is needed to effectively tackle this issue.

Disclaimer: This blog is intended as a general overview of the topic and should not be construed as professional legal or medical advice.

Read more about Role of Lawyers in Sports and Entertainment Law, Gender Equality in Legal Practice and The Landscape of Privacy Law and Data Protection in Australia.

Reach out to us today if you have any questions and would like to discuss opportunities!