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What Doctors Should Know (Google Search Marketing and Food Guidelines)

July 17, 2019 0 Comments

Navigating through all the brilliant research papers, journals, studies and reports can be a daunting task that many GPs and doctors face on an ongoing basis.

It can feel trepidatious and confusing to trust new advancements and to continuously keep track of who is leading them.

At Gorilla Jobs, we have summarized a few of them below. Get comfortable with your cup of coffee before your patients come to the medical centre and enjoy the food for thought.

Google Search Data Used for Targeted Marketing

A company well-known for its lawsuits and accusations towards feeding the opioid epidemic – Purdue in the US – have recently been linked to Australian investigations into targeted marketing of their products. One of their Australian sister companies has been involved with a marketing agency and created marketing campaigns based on Google search results, starting in Coffs Harbour NSW first and moving into Sydney with aspirations for more.

The scary part about all of this is not just how persistent the targeted online ads were and their intended results, but also how they operate in a loophole – they are not marketing their products directly but instead promote other aspects of the benefits and solution to the problem.

Their practices are being highlighted to the GP community in Australia and the Health organisations involved. We would recommend reading into Targin and its blend of oxycodone and another ingredient to resolve digestive problems in long-term use. The findings are eerily similar to other opioid problems. 

Outdated Food Guidelines

The World Health Organisation’s food guidelines are being scrutinised for not better specifying which food fats and acids are good and bad. The guidelines are alleged to be too generalised and paint a bad image of certain fats which are not always bad depending on the product they are in.

The debate is specific to saturated fats and all the others in the list including polyunsaturated, monounsaturated and trans fats. The guidelines recommend reducing all your saturated fats in general. But essentially the main one to reduce the most are the trans fats.

Polyunsaturated fats are in grains, seeds, and fish. Monounsaturated fats are in nuts, some vegetables and most popular oils. But trans fats are in most commercially fried, packaged and baked goods.

1 out of 3 needs to be reduced. Doctors can help with recommending a strong diet where those fats are reduced. The medical centre and its referral network can also help the patients.

Peanut Butter for Babies

The National Allergy Strategy has been fighting for more exposure to the rise of food allergies in Australia in recent years. And one of the best examples of their current struggle is that findings in a study from 4 years ago are still not widely known. As simple as they are.

Allergy studies found that exposing their participating babies before the age of 1 to peanut-based products significantly reduced their chances of allergies in later years. This contrasts with previously known advice where the guidelines recommended parents waited until 2-3 years into their child’s life before exposing them to nuts.

While nuts are not the only allergies potentially dangerous to humans, doctors are encouraged to spread knowledge to their patients about the harms of not detecting allergies. It will help patients to manage their lives around their allergies to minimize hardship.

Summary

The daily challenges in medical centres can be challenging. We hope these new findings give you the food for thought you needed today.

If you would like to confidentially discuss any ways Gorilla Jobs can assist you as a GP, please secure a time to speak to one of our consultants. We help match medical centres, pharmacies and imaging providers with the best possible jobs and candidates. There are also more useful Tips and Medical Fun Facts on our website.